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HIPER

What, Why & How

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HOW DOES HIPER WORK?

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Project
Background

Malaysia is regarded as one of the leading economies in the global halal landscape. This is proven by its No. 1 Rank in Thomson Reuters’ Global Islamic Economy Indicator (GIE) 2018/2019. It is also fast becoming recognized as the leading trade centre for the mainstream halal industry. Malaysia’s total halal export growth had increased significantly over the years from RM23.9 billion in 2011 to RM43.3 billion in 2017. The growth is predominantly concentrated in food & beverages which comprise 47% (RM20.1 billion) of the exports, followed by Halal Ingredients at 36% (RM15.7 billion).

Project
Background

Malaysia is regarded as one of the leading economies in the global halal landscape. This is proven by its No. 1 Rank in Thomson Reuters’ Global Islamic Economy Indicator (GIE) 2018/2019. It is also fast becoming recognized as the leading trade centre for the mainstream halal industry. Malaysia’s total halal export growth had increased significantly over the years from RM23.9 billion in 2011 to RM43.3 billion in 2017. The growth is predominantly concentrated in food & beverages which comprise 47% (RM20.1 billion) of the exports, followed by Halal Ingredients at 36% (RM15.7 billion).

Project
Background

Malaysia is regarded as one of the leading economies in the global halal landscape. This is proven by its No. 1 Rank in Thomson Reuters’ Global Islamic Economy Indicator (GIE) 2018/2019. It is also fast becoming recognized as the leading trade centre for the mainstream halal industry. Malaysia’s total halal export growth had increased significantly over the years from RM23.9 billion in 2011 to RM43.3 billion in 2017. The growth is predominantly concentrated in food & beverages which comprise 47% (RM20.1 billion) of the exports, followed by Halal Ingredients at 36% (RM15.7 billion).

However, based on recent estimates, there are more than 70% of halal food and ingredient producers in Malaysia that belongs to the Micro, Small and Medium enterprise categories (MSMEs). These enterprises are small-sized in nature, and are generally only focusing small sections of the market. The HIPER programme was introduced by HDC to cater to these players.

The intention is to uplift the capability and capacity of the enterprises to enable them to compete in the larger market section, both locally and globally. Through advisories and consultations, the enterprises will benefit by receiving recommendations and proposals to further improve their businesses based on the identified High Performance Intervention (HPI) Modules.

However, based on recent estimates, there are more than 70% of halal food and ingredient producers in Malaysia that belongs to the Micro, Small and Medium enterprise categories (MSMEs). These enterprises are small-sized in nature, and are generally only focusing small sections of the market. The HIPER programme was introduced by HDC to cater to these players.

The intention is to uplift the capability and capacity of the enterprises to enable them to compete in the larger market section, both locally and globally. Through advisories and consultations, the enterprises will benefit by receiving recommendations and proposals to further improve their businesses based on the identified High Performance Intervention (HPI) Modules.

HIPER Benefits

1 - ONE

ACCESS
TO FUNDING

By identifying the financial needs, the HPI modules will assist enterprises to re-evaluate funding option at their disposal.
 

2 - TWO

BETTER NETWORK CHANNELS

Through engagement sessions, enterprises will have access and networking to some of the industry experts, related agencies and other programmes catering to halal enterprises.
 

3 - THREE

BUSINESS DEVELOPMENT ADVISORY

The HPI Modules and recommendations will be customised to each of the participant’s needs by looking into several business development perspectives
 

HIPER Benefits

1 - ONE

ACCESS
TO FUNDING

By identifying the financial needs, the HPI modules will assist enterprises to re-evaluate funding option at their disposal.
 

2 - TWO

BETTER NETWORK CHANNELS

Through engagement sessions, enterprises will have access and networking to some of the industry experts, related agencies and other programmes catering to halal enterprises.
 

3 - THREE

BUSINESS DEVELOPMENT ADVISORY

The HPI Modules and recommendations will be customised to each of the participant’s needs by looking into several business development perspectives
 

How does HIPER work?

STAGE 1

ONBOARDING INTO HIPER PROGRAMME

Aspiring companies can register their interest of being a Participant to the HIPER programme through the HIPER website. Companies will then be required to fill in and submit relevant company information and documents.

A preliminary assessment will be made by our consultants based on the company’s profile, and approved companies will proceed to the survey assessment stage, known as the High Performance Review (HPR) Stage.

STAGE 2

HIGH PERFORMANCE REVIEW

The programme officially starts here. Participating companies will be required to complete a Survey Questionnaire as part of a High Performance Review (HPR). This to help our consultants better understand the business needs, challenges and capabilities of the respective companies. 

Upon successful completion of the survey, participating companies will receive a Business Upscaling Report which details useful findings from the assessment and highlights key strengths, growth potentials and improvement areas of the business.  

STAGE 3

HIGH PERFORMANCE INTERVENTION

Companies that fit best with the intended goals of HIPER will be shortlisted to develop their business in the High Performance Intervention (HPI) stage. This stage offers up to nine (9) Halal Intervention Modules that includes (and are not limited to) solutions for digital sales, exporting, financing and Halal certification opportunities. 

In this stage, selected companies will be assisted by KPMG Consulting to develop their future strategies, and be connected with the right industry experts to provide specific business solutions tailored to your business needs and goals. 

STAGE 4

REVIEW
AND MONITORING

All the initiatives identified and agreed in the previous stages will be followed up and monitored in a periodic manner to facilitate successful change implementation in the business. 

Various post-HPI assistance will also be provided from HIPER ensuring that solutions are up-to-date to help the companies grow in a rapidly evolving and digitalising world. 

Want to know more?

View our video ▷

How does HIPER work?

STAGE 1

ONBOARDING INTO HIPER PROGRAMME

Aspiring companies can register their interest of being a Participant to the HIPER programme through the HIPER website. Companies will then be required to fill in and submit relevant company information and documents.

A preliminary assessment will be made by our consultants based on the company’s profile, and approved companies will proceed to the survey assessment stage, known as the High Performance Review (HPR) Stage.

STAGE 2

HIGH PERFORMANCE REVIEW

The programme officially starts here. Participating companies will be required to complete a Survey Questionnaire as part of a High Performance Review (HPR). This to help our consultants better understand the business needs, challenges and capabilities of the respective companies. 

Upon successful completion of the survey, participating companies will receive a Business Upscaling Report which details useful findings from the assessment and highlights key strengths, growth potentials and improvement areas of the business.  

STAGE 3

HIGH PERFORMANCE INTERVENTION

Companies that fit best with the intended goals of HIPER will be shortlisted to develop their business in the High Performance Intervention (HPI) stage. This stage offers up to nine (9) Halal Intervention Modules that includes (and are not limited to) solutions for digital sales, exporting, financing and Halal certification opportunities. 

In this stage, selected companies will be assisted by KPMG Consulting to develop their future strategies, and be connected with the right industry experts to provide specific business solutions tailored to your business needs and goals. 

STAGE 4

REVIEW
AND MONITORING

All the initiatives identified and agreed in the previous stages will be followed up and monitored in a periodic manner to facilitate successful change implementation in the business. 

Various post-HPI assistance will also be provided from HIPER ensuring that solutions are up-to-date to help the companies grow in a rapidly evolving and digitalising world. 

Want to know more?

View our video ▷

Business Pathways

HIPER Programme Modules

High Performance Intervention (HPI) Programme

PATHWAY 1

Halal Market Entry Advisory

Developing strategic options to export products outside Malaysia.

PATHWAY 2

Product Testing, Tasting, Intakes, Consumer Studies & Comparative Study

Provide a structured method to assess the feasibility of newly-developed halal products.

PATHWAY 3

Halal Cyber Presence & Trading

Developing or strengthening social media and internet presence as well online payment channels.

PATHWAY 4

Halal Financing

Provide access to Islamic financing and also enhance accessibility to it.

PATHWAY 5

Halal Branding / Industrial Design

Establish stronger customer engagement by enhancing marketing strategies and strengthening halal-trustworthiness.

PATHWAY 6

Technology Adoption

Strategizing automation and innovation process to maintain halal integrity and efficiency.

PATHWAY 7

Halal Sandbox

Providing a testing environment for non-halal businesses transitioning to be halal-compliant.

PATHWAY 8

Premise Relocation

Potential relocation of manufacturing premise to facilitate expansion plan to accommodate increasing demand.

PATHWAY 9

Halal Assurance

Establishment or improvement of Halal Assurance System (HAS) and Internal Halal Control Systems (ICHS).

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Business Pathways

HIPER Programme Modules

High Performance Intervention (HPI) Programme

PATHWAY 1

Halal Market Entry Advisory

Developing strategic options to export products outside Malaysia.

PATHWAY 2

Product Testing, Tasting, Intakes, Consumer Studies & Comparative Study

Provide a structured method to assess the feasibility of newly-developed halal products.

PATHWAY 3

Halal Cyber Presence & Trading

Developing or strengthening social media and internet presence as well online payment channels.

PATHWAY 4

Halal Financing

Provide access to Islamic financing and also enhance accessibility to it.

PATHWAY 5

Halal Branding / Industrial Design

Establish stronger customer engagement by enhancing marketing strategies and strengthening halal-trustworthiness.

PATHWAY 6

Technology Adoption

Strategizing automation and innovation process to maintain halal integrity and efficiency.

PATHWAY 7

Halal Sandbox

Providing a testing environment for non-halal businesses transitioning to be halal-compliant.

PATHWAY 8

Premise Relocation

Potential relocation of manufacturing premise to facilitate expansion plan to accommodate increasing demand.

PATHWAY 9

Halal Assurance

Establishment or improvement of Halal Assurance System (HAS) and Internal Halal Control Systems (ICHS).

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An Initiative by

Halal Development Corporation
Berhad (HDC)

Ministry of International Trade
and Industry

Have a question?

shukur.angamuthu @hdcglobal.com

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5.02, Level 5, KPMG Tower, First Avenue,
Persiaran Bandar Utama, 47800 Petaling Jaya,
Selangor Darul Ehsan, Malaysia

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